• CHALLENGE

    Successfuly showcase their catalogue of anime licenses during Europe biggest manga fair, the 2024 Japan Expo.

  • OBJECTIVES

    Genuinely connect with Japan Expo target audience, enabling them to test their knowledge and skills on the licenses they love.

  • EXECUTION

    To build authentic engagement around the activation, we readapted our MindRush Ultimate game with tailored questions and visual environments inspired by manga universes from Naruto, Astro Boy to Haikyu. In the span of four days, more than 3000 people played and enjoyed our experience.